Bill Christofferson’s The Man from Clear Lake: Earth Day Founder Senator Gaylord Nelson (The University of Wisconsin Press). Phew! That’s a long title. Big titles are fitting for important people, I suppose. Long titles are a challenge for a designer, however. Book covers have always been important in capturing the reader’s attention, but today, in the age of Amazon, covers must do the work at thumb-nail size, so the most salient words from a title and subtitle are sometimes pulled up front to serve the reader first.